Be An Idea’s recent report reveals that Singaporean residents want brands that play a role in improving society, and will reward and punish brands according to how well they contribute.
Be An Idea has relaunched as Singapore’s first collaborative marketing consultancy and aims to foster collaborations between the private, public and non-profit sectors. It works on the ethos that “better” is built together with partners, rather than in the silos that traditional marketing often builds. Its core services are to advise clients on how to build collaborative marketing strategies, broker valuable partnerships and deliver shared value through shared purpose platforms.
Driving its business growth in Singapore are two key hires for Be An Idea - Rebekah Lin and Anthony Caravello.
I am very pleased to wish Singapore a happy birthday from myself and behalf of Be An Idea. Over 9 years ago, I came to the shores of this island nation with a hope to build a life, and it has been amazing to see how the country has developed in a short decade, let alone the last 50 years. While other countries are locked into a direction by the weight of history and their culture, as a young nation, Singapore has an emerging discourse on its direction and values that is both vibrant. It feels like a work in progress, but one that its people, residents and foreigners can still greatly influence in the choices that we make.