Insights

Lessons From 4A’s Partnership of the Year: “Love Has No Labels”

Several weeks ago, 4As, a leading trade association representing the advertising agency business unveiled the winners of its second annual 4A’s Partner Awards which recognizes the creative excellence that can only be achieved through meaningful collaboration. The Be An Idea team reviewed the winning entry to look for useful lessons for those embarking on the collaboration journey.

Meeting Hiro

Meeting Hiro

Inadvertently, I suddenly had to face a reality that I had been avoiding for the better part of four or so years. When my friend Hiro was diagnosed with ALS, I understood little about what it would do to him. As the years drew on, I watched from the sidelines as his health deteriorated and it was very clear what the disease did to him. What was less clear, was what it did to him as a person beyond the body.

Plant-based pads to tackle period woes

Plant-based pads to tackle period woes

In the second of a four-part feature on winners of the Young Social Entrepreneur (YSE) 2012 Programme, Be an Idea speaks to a young woman who is developing a biodegradable sanitary pad for underprivileged women in India. YSE is an initiative by the Singapore International Foundation to help young people embark on social enterprises and nurture a network of entrepreneurs to create businesses that benefit communities.