A strong brand identity builds trust and improves brand equity. How do you build and maintain brand consistency so the brand can grow globally and yet retain its identity in different markets and across diverse customer segments? Here is where a solid brand strategy helps, and these are five principles to building one.
A look at how tri-sector collaboration can address the problem of food wastage, especially in Singapore. Co-written by our strategic solutions consultant, Anthony Caravello, for Singapore Management Universities, Tri-Sector.
A visual journal of Jane Gan's talk at Fuze Night on how women can help women become empowered, based on her experience at the Young Women's Leadership Connection.