Be An Idea’s recent report reveals that Singaporean residents want brands that play a role in improving society, and will reward and punish brands according to how well they contribute.
Be An Idea has relaunched as Singapore’s first collaborative marketing consultancy and aims to foster collaborations between the private, public and non-profit sectors. It works on the ethos that “better” is built together with partners, rather than in the silos that traditional marketing often builds. Its core services are to advise clients on how to build collaborative marketing strategies, broker valuable partnerships and deliver shared value through shared purpose platforms.
Driving its business growth in Singapore are two key hires for Be An Idea - Rebekah Lin and Anthony Caravello.