Be An Idea's consultant, Anthony, shares how Ikea's April Fool's prank has created an opportunity for other brands"
Together with an artist Calvin Tay, Kari Tamura founded the SAMASAMA initiative - which aims to reshape the narrative from sympathy to empathy for migrant workers in Singapore. She shared learnings from the engagement with migrant workers, partner organization HealthServe and the process of creating the exhibition in Westlake Dormitory.
Kari spoke at Fuze Night July 2016, and funds raised during the evening were channelled to Babes Pregnancy Crisis Support.
Have a look at the highlights from July's edition of Fuze Night, where we heard from:
Kok Xinghui, Straits Times
Geraldine Ang, UNHCR
Kimberly & Kelly Sim
Scott Lai, Paint the Town Red
Kari Tamura, SAMASAMA
A large crowd packed Artistry for the Fuze Night June event, as all present heard from Alvin Li (Givo), Denise Chow (Yellow Ribbon Project), Peter Draw and Avishek Das (Twitter). A newly-formed musical collaboration, LILO - our very own Rebekah Lin and Lin Jiahe provided relaxing entertainment for the evening.
We had a record turnout at our Fuze Night May event with over 120 people attending. Cramming into the cool and trendy Lepark space, the audience got to hear stories of collaborations making a difference from Wong Li-Lin, Bjorn Low (Edible Garden City), Carmen Low (Lepark), Jay Che (Circus in Motion) and Deryne Sim (Pink Dot SG). Tim de Cotta also performed original soulful pieces to entertain the crowd!
Lydia Marie Ng takes a look at the recent popular campaign by SKII to address the issue of sheng nu, or "left over women" in China. She debates whether it can work as a force for positivity or potentially do more harm than good.
Charmaine Fong, program manager at Be An Idea, looks at ways that up-cycling can have a positive impact and how collaborations can potentially help scale the benefits of upcycling.
Consultant and community engagement lead, Rebekah Lin, shares her thoughts on volunteering and the real impact she made in the endeavour. She offers thoughts as to help make volunteering more meaningful.
Several weeks ago, 4As, a leading trade association representing the advertising agency business unveiled the winners of its second annual 4A’s Partner Awards which recognizes the creative excellence that can only be achieved through meaningful collaboration. The Be An Idea team reviewed the winning entry to look for useful lessons for those embarking on the collaboration journey.
Be An Idea has relaunched as Singapore’s first collaborative marketing consultancy and aims to foster collaborations between the private, public and non-profit sectors. It works on the ethos that “better” is built together with partners, rather than in the silos that traditional marketing often builds. Its core services are to advise clients on how to build collaborative marketing strategies, broker valuable partnerships and deliver shared value through shared purpose platforms.
Driving its business growth in Singapore are two key hires for Be An Idea - Rebekah Lin and Anthony Caravello.
Fuze Night landed on 30 March and was a celebration of International Women's Day with three strong women sharing their experiences in the philanthropy space and how they are making the world a better place - Esther Nai from the Salesforce Foundation, Tessa Kwek from Children of Cambodia and Jane Gane from Young Women's Leadership Connection. Guest performances by Zsa Zsa Scorpion and Amanda Tee.
Last week, the grocery delivery service Honestbee tried to connect its brand to a social cause. What may have been a well-intentioned exercise to show support for the fight against the trade in illegal wildlife products, turned into a case study for how to NOT connect your brand to a social cause.
Archived live stream of the Fuze Night talk held in March 2016. This Fuze Night features Esther Nai, Saleforce Foundation, Tessa Kwek of Children of Cambodia, and Jane Gane, Young Women's Leadership Connection. Entertainment provided by Zsa Zsa Scorpion + Amanda Tee.
Over sixty guests gathered for an evening of fun and inspiration at Ya Kun Kaya Toast (Orchard Central) for Be An Idea’s Vision 2.1 event held on the last Wednesday of February.
On January 27, Singapore’s non-profit rockstars and local change-makers came together for Fuze Night, a unique bi-monthly event for the social sector to network, enjoy speakers and live music, and enhance their professional know-how. Artistry Café generously hosted the evening and was soon packed solid by the high event turnout.
More than 60 professionals and volunteers from the non-profit and social impact space joined us at Artistry Café for Be An Idea’s 4th Fuze Night, making it our most successful event to date.
On July 22, Fuze Nights landed at Artistry Cafe for another social night serving Singapore’s philanthropy community, providing a welcome break from saving the world. The evening represents an opportunity to relax, connect and learn for the social impact sector. In all, over 30 professionals from social causes, non-profits and community organisations attended the event and 50 viewers joined the live stream of the event.
Nadim van der Ros explores five reasons why a social cause would consider moving beyond contact management to a more structured relationship management approach, or CRM system, to drive more impact. The discussion will be explored further in Be An Idea’s upcoming Fuze Night in July.
Over 30 social impact leaders and innovators attended the first ever Fuze Night event at Artistry on June 24. The event, loosely emulating what Web Wednesday is for digital folks, aims to bring together people from the social impact space for a relaxed evening of connecting and the opportunity to hear industry insights from a respected speaker in a particular field.
Held at Artistry for its fourth installment, Be an Idea Vision 1.4 presented stories of inspiration around social enterprises. Five social innovators shared how they were making a difference on their own terms.