Be An Idea

Kari Tamura, SAMASAMA @ Fuze Night July 2016

Together with an artist Calvin Tay, Kari Tamura founded the SAMASAMA initiative - which aims to reshape the narrative from sympathy to empathy for migrant workers in Singapore. She shared learnings from the engagement with migrant workers, partner organization HealthServe and the process of creating the exhibition in Westlake Dormitory. 

Kari spoke at Fuze Night July 2016, and funds raised during the evening were channelled to Babes Pregnancy Crisis Support.

The giving continues at

Video production courtesy of Pharaoh Entertainment

Fuze Night May 2016

We had a record turnout at our Fuze Night May event with over 120 people attending. Cramming into the cool and trendy Lepark space, the audience got to hear stories of collaborations making a difference from Wong Li-Lin, Bjorn Low (Edible Garden City), Carmen Low (Lepark), Jay Che (Circus in Motion) and Deryne Sim (Pink Dot SG). Tim de Cotta also performed original soulful pieces to entertain the crowd!

Lessons From 4A’s Partnership of the Year: “Love Has No Labels”

Several weeks ago, 4As, a leading trade association representing the advertising agency business unveiled the winners of its second annual 4A’s Partner Awards which recognizes the creative excellence that can only be achieved through meaningful collaboration. The Be An Idea team reviewed the winning entry to look for useful lessons for those embarking on the collaboration journey.

Two key hires to drive collaborative marketing

Be An Idea has relaunched as Singapore’s first collaborative marketing consultancy and aims to foster collaborations between the private, public and non-profit sectors. It works on the ethos that “better” is built together with partners, rather than in the silos that traditional marketing often builds. Its core services are to advise clients on how to build collaborative marketing strategies, broker valuable partnerships and deliver shared value through shared purpose platforms.

Driving its business growth in Singapore are two key hires for Be An Idea - Rebekah Lin and Anthony Caravello.

Fuze Night March 2016

Fuze Night March 2016

Fuze Night landed on 30 March and was a celebration of International Women's Day with three strong women sharing their experiences in the philanthropy space and how they are making the world a better place - Esther Nai from the Salesforce Foundation, Tessa Kwek from Children of Cambodia and Jane Gane from Young Women's Leadership Connection. Guest performances by Zsa Zsa Scorpion and Amanda Tee.

Fuze Night July 2015

Fuze Night July 2015

On July 22, Fuze Nights landed at Artistry Cafe for another social night serving Singapore’s philanthropy community, providing a welcome break from saving the world. The evening represents an opportunity to relax, connect and learn for the social impact sector. In all, over 30 professionals from social causes, non-profits and community organisations attended the event and 50 viewers joined the live stream of the event.

Fuze Night June 2015

Fuze Night June 2015

Over 30 social impact leaders and innovators attended the first ever Fuze Night event at Artistry on June 24. The event, loosely emulating what Web Wednesday is for digital folks, aims to bring together people from the social impact space for a relaxed evening of connecting and the opportunity to hear industry insights from a respected speaker in a particular field.