A strong brand identity builds trust and improves brand equity. How do you build and maintain brand consistency so the brand can grow globally and yet retain its identity in different markets and across diverse customer segments? Here is where a solid brand strategy helps, and these are five principles to building one.
A look at how tri-sector collaboration can address the problem of food wastage, especially in Singapore. Co-written by our strategic solutions consultant, Anthony Caravello, for Singapore Management Universities, Tri-Sector.
Lydia Marie Ng takes a look at the recent popular campaign by SKII to address the issue of sheng nu, or "left over women" in China. She debates whether it can work as a force for positivity or potentially do more harm than good.
Charmaine Fong, program manager at Be An Idea, looks at ways that up-cycling can have a positive impact and how collaborations can potentially help scale the benefits of upcycling.
Consultant and community engagement lead, Rebekah Lin, shares her thoughts on volunteering and the real impact she made in the endeavour. She offers thoughts as to help make volunteering more meaningful.
A visual journal of Jane Gan's talk at Fuze Night on how women can help women become empowered, based on her experience at the Young Women's Leadership Connection.
A visual journal of Esther Nai's talk at Fuze Night on how companies can do better at corporate philanthropy, based on her experience as the project manager for the Salesforce Foundation.
Several weeks ago, 4As, a leading trade association representing the advertising agency business unveiled the winners of its second annual 4A’s Partner Awards which recognizes the creative excellence that can only be achieved through meaningful collaboration. The Be An Idea team reviewed the winning entry to look for useful lessons for those embarking on the collaboration journey.
Last week, the grocery delivery service Honestbee tried to connect its brand to a social cause. What may have been a well-intentioned exercise to show support for the fight against the trade in illegal wildlife products, turned into a case study for how to NOT connect your brand to a social cause.
Inadvertently, I suddenly had to face a reality that I had been avoiding for the better part of four or so years. When my friend Hiro was diagnosed with ALS, I understood little about what it would do to him. As the years drew on, I watched from the sidelines as his health deteriorated and it was very clear what the disease did to him. What was less clear, was what it did to him as a person beyond the body.
Nadim van der Ros explores five reasons why a social cause would consider moving beyond contact management to a more structured relationship management approach, or CRM system, to drive more impact. The discussion will be explored further in Be An Idea’s upcoming Fuze Night in July.
National netball player, broadcast journalist, emcee and speaker - Zhang Tingjun has packed in more than a bit of adventure in just three decades on this Earth. But perhaps the role that will come to define her most is as co-founder of The Chain Reaction Project (TCRP).
In Singapore, one in 10 women experiences physical violence in their lifetime. Seven in 10 cases of domestic violence also go unreported, while the issue itself is often seen as a private family matter.
Want to make a difference but not sure where or how to start?
Start Now is an online platform whose mission is to make it as easy as possible for everyone to volunteer.
Imagine living in a fully functioning treehouse with solar-powered lights and running water. Hungry? Cook lunch from fresh veggies grown in your backyard. In the urban jungle that is Singapore, this might be a greenies' pipe dream, but things are set to change as more people take steps towards a more sustainable way of living.
It’s not just about the money. Social engagement counts too.
Although corporate donations are widespread in Singapore, the private sector’s lack of community participation is disappointing, concluded a recent study by researchers from the National Technological University and Singapore Management University.
Project Battambang is an overseas community project organised by students from the Yong Loo Lin School of Medicine, National University of Singapore. Every December since 2010, the team comprising 25 students, mentored by Dr Ong Yew Jin, has been going on 2-week long missions to the Thai-Cambodian bordering district of Poipet in the Battambang province of Cambodia.
When the reputation of the celebrity advocate takes a nosedive, it can mean serious backlash for the charity involved — or worse still, turn people off donating altogether for fear their money will never go where it was intended. Anne de Souza takes a look at the celebrity effect for charities.
In the second of a four-part feature on winners of the Young Social Entrepreneur (YSE) 2012 Programme, Be an Idea speaks to a young woman who is developing a biodegradable sanitary pad for underprivileged women in India. YSE is an initiative by the Singapore International Foundation to help young people embark on social enterprises and nurture a network of entrepreneurs to create businesses that benefit communities.
This yearʼs run, which took place on November 18, involved a turnout of around 10,000 runners who took on either a 3.5km or 10km scenic route in the Marina Bay area.